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SHOPIFY CASE STUDY

Whiteley Allcare Enhances Healthcare Distribution with MYOB Acumatica Shopify Integration

Whiteley Allcare, New Zealand's trusted supplier of Allied Healthcare products, transformed their distribution platform with a custom Shopify solution featuring seamless MYOB Acumatica integration. This implementation streamlined their B2B operations while maintaining their high standard of personalised service for healthcare professionals nationwide.

Challenge

As a specialised distributor of healthcare products for physiotherapy, hand therapy, and podiatry professionals, Whiteley Allcare needed to modernise their digital presence while maintaining complex pricing structures and customer-specific requirements. They required a solution that could seamlessly integrate their MYOB Acumatica ERP system with their e-commerce platform to handle sophisticated B2B pricing rules and inventory management.

Solution

Working with CyberWorkshop, Whiteley Allcare implemented a comprehensive Shopify platform with custom MYOB Acumatica integration. Key features include:

Real-time MYOB Acumatica sync for pricing and inventory
Customer-specific pricing display for logged-in trade customers
Custom shipping rules based on customer attributes
Automated sales order creation in MYOB Acumatica
Multi-account management for trade customers
Specialised B2B checkout process
CoreLogic address verification integration

Results

The platform transformation delivered significant improvements across multiple areas:

B2B Customer Experience

Streamlined ordering process for healthcare professionals
Personalised pricing display for trade accounts
Enhanced address verification system
Improved product discovery
Flexible delivery options including pickup and dropship

Operational Efficiency

Automated price synchronisation
Streamlined order processing into MYOB Acumatica
Enhanced inventory management
Automated customer payment terms management
Improved shipping rule administration

Enhanced Features

Custom B2B checkout interface
Sophisticated customer account management
Advanced shipping logic for bulky products
Automated payment method control based on customer terms
Real-time inventory synchronisation
Specialised dropship functionality

"Highly recommend this app to any business running Shopify and MYOB Advanced in a B2B environment. The developers understand B2B. The installation was seamless with no downtime to the business. Orders, customer special terms, and pricing along with product availability all sync seamlessly."

Whiteley Allcare

Peter McCartney - Chief Executive Officer