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SHOPIFY CASE STUDY

Margifox Distributors Upgrades B2B Sales with Shopify + MYOB Acumatica

Margifox Distributors needed a seamless way for wholesale customers to view pricing and place orders online. We worked closely with Margifox and their MYOB Acumatica partner, Momentum Software Solutions, to launch a robust B2B site on Shopify Plus - fully integrated with MYOB Acumatica using our InSyncer solution.

Challenge

As a premier distributor of premium hair care and beauty products, MargiFox's legacy Magento platform was limiting their ability to serve their professional customer base effectively. They needed a sophisticated B2B solution that could handle complex trade pricing, integrate with MYOB Acumatica ERP, and provide specialised features for their beauty professional customers while maintaining strict medical product compliance requirements.

Solution

Working with CyberWorkshop, MargiFox implemented a comprehensive Shopify Plus platform with custom B2B functionality.
Key features include:

Custom InSyncer app for MYOB Acumatica integration
Dedicated trade portal with personalised dashboards
ERP-driven inventory and pricing synchronisation
Trade-specific product visibility controls
Custom loyalty tier system
Medical product restriction management
Bulk order capabilities via CSV upload

Results

The platform transformation delivered significant improvements across multiple areas:

B2B Customer Experience

Enhanced trade portal with intuitive navigation
Streamlined bulk ordering capabilities
Personalized pricing and product access
Improved inventory visibility
Simplified invoice management

Operational Efficiency

Automated data synchronisation between systems
Streamlined order processing
Reduced manual data entry
Improved inventory management
Enhanced compliance control for medical products

Enhanced Features

Dynamic loyalty tier display
Advanced SKU search functionality
Customized trade customer dashboards
Automated pricing updates
Specialised medical product controls
Up-to-date inventory synchronisation

"Victoria and the team at CyberWorkshop developed our Shopify Plus B2B website, integrating it seamlessly with MYOB Acumatica. Previously, we were using Magento with a different web developer and went through two builds. With our previous devs, I was used to constant issues that couldn't be resolved, slow response times, and very expensive invoices. Throughout the entire project, I have been absolutely blown away by Victoria's critical thinking and problem-solving skills, as well as the dev team's intelligence and promptness. Every challenge that arose was resolved efficiently. I would recommend CyberWorkshop time and time again. They also help on the same day, sometimes within an hour - you won't get that level of service anywhere else! Thank you SO MUCH Victoria, Ben, and the team. You have made us excited about our website again! If you're wondering whether it's worth the hassle of switching developers, trust me, if you're thinking about switching to CyberWorkshop, it's worth it!"

Margifox Distributors

Sarah Jepson — Marketing Manager