SHOPIFY CASE STUDY
Margifox Distributors needed a seamless way for wholesale customers to view pricing and place orders online. We worked closely with Margifox and their MYOB Acumatica partner, Momentum Software Solutions, to launch a robust B2B site on Shopify Plus - fully integrated with MYOB Acumatica using our InSyncer solution.
Challenge
As a premier distributor of premium hair care and beauty products, MargiFox's legacy Magento platform was limiting their ability to serve their professional customer base effectively. They needed a sophisticated B2B solution that could handle complex trade pricing, integrate with MYOB Acumatica ERP, and provide specialised features for their beauty professional customers while maintaining strict medical product compliance requirements.
Solution
Working with CyberWorkshop, MargiFox implemented a comprehensive Shopify Plus platform with custom B2B functionality.
Key features include:
Custom InSyncer app for MYOB Acumatica integration
Dedicated trade portal with personalised dashboards
ERP-driven inventory and pricing synchronisation
Trade-specific product visibility controls
Custom loyalty tier system
Medical product restriction management
Bulk order capabilities via CSV upload
Results
The platform transformation delivered significant improvements across multiple areas:
B2B Customer Experience
Enhanced trade portal with intuitive navigation
Streamlined bulk ordering capabilities
Personalized pricing and product access
Improved inventory visibility
Simplified invoice management
Operational Efficiency
Automated data synchronisation between systems
Streamlined order processing
Reduced manual data entry
Improved inventory management
Enhanced compliance control for medical products
Enhanced Features
Dynamic loyalty tier display
Advanced SKU search functionality
Customized trade customer dashboards
Automated pricing updates
Specialised medical product controls
Up-to-date inventory synchronisation
Margifox Distributors
Sarah Jepson — Marketing Manager