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SHOPIFY CASE STUDY

MargiFox Distributors Powers B2B Sales with Shopify + MYOB Acumatica

MargiFox Distributors Powers B2B Sales with Shopify + MYOB Acumatica

Margifox Distributors needed an efficient way for wholesale customers to view pricing and place orders online. We worked closely with Margifox to launch a robust B2B site on Shopify - fully integrated with MYOB Acumatica using our InSyncer solution.

Challenge

As a premier distributor of premium hair care and beauty products, MargiFox's legacy Magento platform was constraining their ability to serve their professional customer base effectively. They needed a robust B2B solution that could handle complex trade pricing, integrate with MYOB Acumatica, and provide specialised features for their beauty professional customers while maintaining strict medical product compliance requirements.

Solution

CyberWorkshop worked with MargiFox, in collaboration with their MYOB Acumatica ERP partner Momentum Software Solutions, to migrate them from Magento to Shopify B2B. We customised the build to suit their specific Acumatica setup and delivered a fully integrated solution using InSyncer, our purpose-built, ecommerce-first Shopify app.

Core Integration & Automation

  • Custom InSyncer app for MYOB Acumatica integration

  • Inventory and pricing synchronisation

  • Automated data flow between systems

Advanced B2B Features

  • Dedicated trade portal with personalised dashboards

  • Trade-specific product visibility controls

  • Custom loyalty tier system

  • Bulk order capabilities via CSV upload

Compliance & Control

  • Medical product restriction management

  • Enhanced compliance control for regulated products

  • Automated pricing updates

Results

The platform transformation delivered significant improvements across multiple areas:

B2B Customer Experience

  • Enhanced trade portal with intuitive navigation

  • Streamlined bulk ordering capabilities

  • Personalised pricing and product access

  • Improved inventory visibility

  • Simplified invoice management

Operational Efficiency

  • Automated data synchronisation between systems

  • Streamlined order processing

  • Reduced manual data entry

  • Improved inventory management

  • Enhanced compliance control for medical products

Enhanced Features

  • Dynamic loyalty tier display

  • Advanced SKU search functionality

  • Customised trade customer dashboards

  • Automated pricing updates

  • Specialised medical product controls

  • Up-to-date inventory synchronisation

"Victoria and the team at CyberWorkshop developed our Shopify Plus B2B website, integrating it seamlessly with MYOB Acumatica. Previously, we were using Magento with a different web developer and went through two builds. With our previous devs, I was used to constant issues that couldn't be resolved, slow response times, and very expensive invoices. Throughout the entire project, I have been absolutely blown away by Victoria's critical thinking and problem-solving skills, as well as the dev team's intelligence and promptness. Every challenge that arose was resolved efficiently. I would recommend CyberWorkshop time and time again. They also help on the same day, sometimes within an hour - you won't get that level of service anywhere else! Thank you SO MUCH Victoria, Ben, and the team. You have made us excited about our website again! If you're wondering whether it's worth the hassle of switching developers, trust me, if you're thinking about switching to CyberWorkshop, it's worth it!"

"Victoria and the team at CyberWorkshop developed our Shopify Plus B2B website, integrating it seamlessly with MYOB Acumatica. Previously, we were using Magento with a different web developer and went through two builds. With our previous devs, I was used to constant issues that couldn't be resolved, slow response times, and very expensive invoices. Throughout the entire project, I have been absolutely blown away by Victoria's critical thinking and problem-solving skills, as well as the dev team's intelligence and promptness. Every challenge that arose was resolved efficiently. I would recommend CyberWorkshop time and time again. They also help on the same day, sometimes within an hour - you won't get that level of service anywhere else! Thank you SO MUCH Victoria, Ben, and the team. You have made us excited about our website again! If you're wondering whether it's worth the hassle of switching developers, trust me, if you're thinking about switching to CyberWorkshop, it's worth it!"

Margifox Distributors

Sarah Jepson — Marketing Manager