SHOPIFY CASE STUDY
Karma Drinks, a fair trade beverage company committed to ethical sourcing from Sierra Leone farmers, transformed their wholesale ordering system with a mobile-first Shopify B2B solution, enabling busy hospitality customers to place orders efficiently while maintaining their commitment to social responsibility.
Challenge
Karma Drinks' manual wholesale ordering system was creating friction for their trade customers, particularly those in fast-paced hospitality environments. With customers primarily ordering via mobile devices in busy cafes and restaurants, they needed a solution that would simplify the ordering process while integrating seamlessly with their inventory management system.
Solution
Working with CyberWorkshop, Karma Drinks implemented a comprehensive mobile-first Shopify platform integrated with their Unleashed inventory system. Key features include:
Mobile-responsive design optimized for hospitality environments
Direct ordering capability from product listings
Customizable product views for different trade customers
Unleashed integration for inventory and pricing management
Trade-specific pricing system
Streamlined mobile checkout process
Results
The new platform has delivered significant improvements to both operations and customer experience:
Customer Experience
Significantly reduced ordering time for trade customers
Improved mobile accessibility
Enhanced product discovery and navigation
Personalized pricing display for trade accounts
Operational Efficiency
Automated inventory synchronization with Unleashed
Streamlined trade pricing management
Reduced risk of stockouts
Improved supply chain control
Decreased manual order processing time
Enhanced Features
Real-time inventory visibility
Customizable product viewing options
Integrated trade customer management
Mobile-first ordering interface
Automated pricing updates from Unleashed
Karma Drinks
Bri tither — Senior Brand Manager
