MYOB Exo to Shopify Integration
Daiwa Foods, one of Australia’s leading Asian food distributors, has modernised its wholesale operations by integrating Shopify Plus with MYOB Exo. The new system unifies five legal entities under one platform, automating pricing, inventory, and order management to improve efficiency and customer experience across the Daiwa Foods Group.
Challenge
Daiwa Foods serves wholesalers and restaurants nationwide across multiple states and legal entities. Despite its scale, the company’s systems were fragmented: orders came in by phone, fax, email and a legacy portal; inventory and pricing rules varied by entity; and their existing store (Ichiba Junction) wasn’t built for wholesale scale.
They required a B2B e-commerce platform that could:
Manage complex inventory, pricing and fulfilment across multiple warehouses and state boundaries.
Centralise product data and present a cohesive CX for wholesale and retail buyers.
Create a growth-ready architecture that would support thousands of SKUs and multiple business entities.
Solution
Partnering with Australian Internet Advertising and integration specialists from CyberWorkshop, Daiwa Foods delivered an enterprise-grade solution from end-to-end:
ERP integration (MYOB Exo):
Automated syncing of inventory, pricing and back-order status from five independent MYOB Exo databases into Shopify.
Orders routed by customer state and entity, leveraging entity-mapping logic to maintain data integrity.
Purchase-order expected delivery dates surfaced dynamically on the storefront.
Shopify Plus B2B architecture:
Multi-store setup (e.g., victoria.daiwafood.com) to reflect five legal entities and state-based operations.
Custom pricing tiers, product-visibility rules, wholesale login gating and minimum-order logic for B2B workflows.
Fast ordering workflows including multi-variant add-to-cart directly from collection pages.
Customer experience & UX improvements:
State-selector pop-up guides a buyer seamlessly to the right entity’s storefront.
Regional shipping & pickup logic with area-based delivery windows.
High-performance collection pages, smart filters and enhanced product content migrated from legacy systems.
Daiwa Foods
Charles - Director, Daiwa Foods
Results
The transformed system delivered tangible business impact for Daiwa Foods:
True B2B scalability: infrastructure now supports five entities and thousands of SKUs.
Operational efficiency improved with automated inventory sync and dynamic pricing update.
Enhanced customer experience across wholesale and retail channels.
A marketing engine enabled via SEO, Google & Meta Ads and email flows ready for growth.
Project Specifications
Category | Detail |
|---|---|
Industry | Food Import and Distribution |
Group | Daiwa Foods Group (Australia) |
Platform | Shopify Plus (B2B and B2C) |
ERP | MYOB Exo |
Implementation Partner | CyberWorkshop (Shopify Plus Partner) |
Agency Partner | Australian Internet Advertising |
Solution | Multi-entity B2B integration between Shopify Plus and MYOB Exo |
Launch Date | September 2025 |
Looking Forward
With Shopify Plus and MYOB Exo now fully connected, Daiwa Foods has a scalable digital foundation spanning five legal entities. The business can now manage regional pricing, inventory, and order routing with precision — all powered directly from their ERP.
This integration sets the stage for continued expansion, including multi-warehouse fulfilment, enhanced analytics, and future wholesale enablement across the broader Daiwa Foods Group.
