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SHOPIFY CASE STUDY

Allied Medical Modernises Healthcare Equipment Commerce with Shopify Plus B2B Solution

Allied Medical Modernises Healthcare Equipment Commerce with Shopify Plus B2B Solution

Allied Medical, a trusted name in New Zealand healthcare since 1998, has transformed their digital presence by implementing a comprehensive Shopify Plus solution that prioritises retail growth while maintaining robust B2B capabilities.

Challenge

Despite their strong market position in providing world-class assistive technology, Allied Medical's legacy website had become a constraint rather than an enabler. The outdated platform was difficult to maintain and lacked mobile responsiveness, creating friction points for both retail and B2B customers. They needed a sophisticated solution that could seamlessly serve their diverse customer base while maintaining the high standards their healthcare partners expect.

Allied Medical Shopify Plus Build

Solution

Working with CyberWorkshop, Allied Medical implemented a comprehensive Shopify Plus platform that focuses on enhancing the retail experience while maintaining essential B2B functionality. Key features include:

  • Custom Options App for complex product configurations

  • MYOB Exo integration with real-time inventory sync for retail customers

  • Multi-location stock management across three warehouses

  • Trade-specific pricing for B2B customers

  • Dedicated B2B portal with invoice history and reordering capabilities

Results

Since launching in May 2024, the platform has shown steady improvements across multiple areas:
Traffic and Engagement (June-November 2024)

  • 28% increase in website sessions

  • 14% increase in transactions

  • 4.7% lift in revenue

Operational Efficiency

  • 20-30% reduction in overall email marketing time

  • 60% reduction in time for simple product listing emails

  • 15-40% decrease in product loading time, depending on feature utilisation

  • Significant reduction in developer dependency for website updates

Enhanced Features

The new platform provides several valuable capabilities that the team actively uses:

  • Built-in AI text generation for product descriptions and email subject lines

  • Integrated image editing tools for background removal and image manipulation

  • Advanced SEO management features for Google titles and descriptions

  • Automated inventory management with overnight B2B pricing updates

"We recently worked with CyberWorkshop to build our new Shopify website and migrate content over from our Umbraco website. We are extremely happy with the result and the CyberWorkshop team made the process from start to finish (and beyond) smooth, professional, and efficient. Victoria was fantastic at translating our needs to her team and turning our vision into a great-looking yet functional site. Victoria was able to come back with suggestions and workarounds when needs arose throughout the build and we were able to make small changes to the brief as we saw the website come to life which is so important when working on such a huge project as its impossible to know everything that is needed right up front. Communication was excellent, with prompt responses and updates each week. I highly recommend working with Cyber Workshop!"

"We recently worked with CyberWorkshop to build our new Shopify website and migrate content over from our Umbraco website. We are extremely happy with the result and the CyberWorkshop team made the process from start to finish (and beyond) smooth, professional, and efficient. Victoria was fantastic at translating our needs to her team and turning our vision into a great-looking yet functional site. Victoria was able to come back with suggestions and workarounds when needs arose throughout the build and we were able to make small changes to the brief as we saw the website come to life which is so important when working on such a huge project as its impossible to know everything that is needed right up front. Communication was excellent, with prompt responses and updates each week. I highly recommend working with Cyber Workshop!"

Allied Medical

Tania Barthorpe — Marketing Manager